Last week Ashford Orthodontics unveiled a new logo, which has been redesigned as part of a significant brand refresh. The refresh was commissioned to reflect their continuous growth over the last 15 years and subsequent expansion of the business, which will even see the movement of Ashford Orthodontics for the second time to a new and much larger ‘state of the art’ laboratory over the coming months.
The new logo design features two ‘tooth’ shapes overlapping to form a heart-shape in the centre. The overlapping images were a conscious decision to exemplify the latest ‘3D’ state-of-the-art technology in printing and scanning that Ashford Orthodontics are able to provide on a global scale with speed and efficiency. The love heart emphasises the ‘human touch’ that Ashford Orthodontics provide at all times, giving that personal service which can’t be replicated by automated systems. The overall design highlights the promise that Ashford Orthodontics will only use the highest quality materials, ensuring the delivery of quality products to you that will last. Consequently, the new design positions Ashford Orthodontics at the forefront of orthodontic technologies as the business develops to meet their objectives.
The new design has been well received at the business and Sean Thompson, Director, commented: “I am thrilled with the new logo and feel it accurately conveys our business goals and our promise to be the state-of-the-art Orthodontics lab that provides the highest quality products at affordable prices.”